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You do not need thousands of daily visitors to improve your website, but you do need a realistic testing strategy. Learn how to run A/B tests with li...
Marketing Team
Is your website converting well enough? Learn how to interpret conversion rates for Kenyan businesses, compare your results fairly and identify pract...
Marketing Team
A marketing report should help your team understand what is working, what is not, and what to do next. Learn how to create a one-page report that con...
Marketing Team
If you share links across Facebook, WhatsApp, email and paid advertising, it can be difficult to know which campaigns bring visitors to your website. ...
Marketing Team
Facebook ads, Google Search, WhatsApp and referrals may all contribute to a sale, but which channel deserves credit? Learn how to track customer journ...
Marketing Team
Knowing how much you spend on marketing is not enough. You also need to know how much it costs to generate an enquiry and turn that enquiry into a pay...
Marketing Team