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TRE 2025
Project Description
The Trade & Realtors Expo (TRE) is Peerage Enterprises' flagship annual event, drawing 10,000+ traders, realtors, investors, and innovators to The Cedar Mall in Nanyuki for three days of exhibitions, real estate showcases, networking, and expert panels. We built the official TRE website to serve as the event's working command centre: attendee and exhibitor registration, daily programme breakdowns, partner showcase, past-event galleries, and a countdown timer that builds urgency in the lead-up to event week. The site is structured to grow with the expo, carrying TRE confidently from one edition to the next without needing to be rebuilt every year, while keeping each year's experience fresh, branded, and conversion-ready.
The challenge
Annual events face a brutal digital problem: most event websites are designed for a single edition, then awkwardly retrofitted for the next, which usually means broken structure, outdated content, and a brand that looks tired by year two. For an event positioning itself as "East Africa's most dynamic trade and real estate expo," that wasn't an option. TRE needed a platform that could (1) drive attendee registrations and exhibitor signups simultaneously through clearly separated paths, (2) showcase 25+ corporate partners credibly, (3) communicate a complex three-day programme (Innovation Day, Networking Day, Festival Day) without overwhelming first-time visitors, and (4) carry visual proof of past editions to convince this year's audience that the event is real, well-run, and worth attending. On top of that, Peerage needed the freedom to update dates, themes, venues, and partners year over year without coming back to a developer.
Our solution
We built a streamlined, high-impact event site structured around how attendees and exhibitors actually decide to commit. The hero leads with the big number (10,000+ attendees) and the dates, anchored by a live countdown timer that creates ongoing urgency. Two distinct CTAs ("Register as an Attendee" and "Register as an Exhibitor") run prominently across the site so neither audience gets lost in the other's flow. The daily programme is broken down into themed sections with photography and clear copy, so a prospective attendee can scan and know exactly what they'll experience on each day. The partner showcase displays 25+ corporate logos in a grid that signals real commercial weight without descending into clutter. A "Snapshots of Success" gallery from previous editions does the heavy lifting on credibility, with real event photography proving TRE delivers on its promises. The footer ties back into Peerage's parent ecosystem so the expo reinforces the agency brand. The whole platform is built to be updated annually with new dates, themes, partners, and galleries, turning TRE's website into a long-term asset rather than a single-year disposable build.
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