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Jusman Creations
Project Description
Jusman Creations Limited is a Nairobi-based print and branding company turning ideas into branded merchandise, from custom apparel and mugs to executive gifts, awards, signage, and political campaign printing. We built them a full e-commerce platform under the tagline "Print It. Brand It. Love It." The site is structured to feel premium without being intimidating, surfaces hundreds of products across cleanly organised categories, runs seasonal campaigns like Mother's Day collections and election-season campaign printing, and supports the full retail journey: browse, compare, wishlist, order, track. Behind the visible storefront, the platform automates the order-to-print workflow so Jusman can focus on production instead of fielding manual enquiries all day.
The challenge
Jusman had a strong production capability but their business was running on phone calls, WhatsApp messages, and walk-ins. Like most Kenyan print shops, every quote and order ate up admin time that could have gone into actual printing. They needed a platform that could showcase a deep, varied product range (corporate apparel, executive gift sets, banners, lapel pins, awards, invitation cards, reflectors, signage), handle both retail and bulk corporate orders, support seasonal pushes around moments like Mother's Day and election campaigns, and look premium enough to justify the quality they actually deliver. The other tension was scale: the site couldn't just be pretty, it had to be a functioning sales channel that could grow without breaking.
Our solution
We built a full e-commerce platform with a clean, premium look and proper merchandising infrastructure. Categories are structured the way buyers actually shop (Promo Items, Gifts & Awards, Apparel, Banners, Invitation Cards, Signages, Campaign Printing), with sub-categories like Executive Gifts, Personalized Gifts, Corporate Wear, and Branded Apparel sitting where customers expect to find them. The homepage runs dynamic sections (Featured, On Sale, Trending Products, Best Sellers) that surface the right product to the right visitor without manual curation. Seasonal campaigns get their own dedicated entry points, so when Jusman runs a Mother's Day Gifts push or ramps up Campaign Printing during election season, the platform supports it natively. Users get accounts with wishlists, compare tools, order history, and order tracking, and a 10% newsletter signup discount captures emails for repeat sales. The four-pillar messaging (Affordable Excellence, Quality That Speaks, Trusted Branding Partner, Exceptional Support) is built into the storefront experience itself, not just decorative copy.
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