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Le Champagne || Lord errol
Project Description
Le Champagne is a fine wine and champagne boutique based in Runda, Nairobi, curating premium bottles for clients who value refinement over excess. Their catalogue spans rare reserve wines, champagnes, sparkling, spirits, gift-ready sets, and a thoughtfully built "Proudly Kenyan" range featuring local wines, gins, beers, and vodka. We built them an e-commerce platform that does justice to a luxury liquor brand: visually elegant, easy to browse, and built around the way premium clients actually shop. The site supports same-day Nairobi delivery for orders placed before 8PM, surfaces best-sellers and featured bottles, and routes every order through a WhatsApp checkout that turns browsing into a real conversation with the Le Champagne team within seconds.
The challenge
Premium liquor e-commerce in Kenya is a tricky brief. The brand has to feel luxurious without being intimidating, the site has to handle hundreds of bottles across many categories without descending into clutter, and the entire experience has to convince a customer to spend KSh 10,000 to KSh 80,000 on a bottle they can't physically hold before buying. Le Champagne also had practical constraints: legally compliant age verification, same-day delivery logistics across Nairobi, and a clientele that prefers WhatsApp over filling out checkout forms for high-value orders. The previous setup wasn't doing any of this well. The brand needed a digital storefront that matched the calibre of the bottles it sells.
Our solution
We built Le Champagne a polished e-commerce platform structured around premium retail. The visual language leans dark and refined, letting the product photography carry the experience, with typography and pacing that signal luxury without trying too hard. Products are organised across wine types (Red, White, Sparkling, Rose, Blends, MCC), champagne, spirits, cocktails, and a dedicated Rare & Reserve Bottles section for the high-end inventory. The Proudly Kenyan layer carves out a clear identity for local pours that pairs national pride with premium positioning. Every product page includes a "Buy via WhatsApp" CTA that pre-fills a complete order message (product name, price, URL) so customers can confirm with the team in seconds, alongside a traditional cart for those who prefer self-checkout. The age-verification gate handles legal compliance cleanly without ruining first impressions, and the same-day delivery promise is surfaced prominently across the site so urgency works in the brand's favour. Best Sellers, Featured, and Sales tabs make discovery effortless even with a deep catalogue.
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